Travala (AVA) Rally: Binance Early Bet And CZ’s Nod Drive 300% Growth

Within a few hours following a tweet by Changpeng Zhao, the CEO of Binance, the Travala token, AVA, has risen by 300%. For the crypto travel agency, which lately revealed having reached $100 million in annual revenue, this increase marks a turning point. From $0.80 to $30.1, the price of AVA has exploded, courtesy of growing interest in the use of digital currency in the travel industry.

Binance Early Investment

Binance had already invested in Travala before the pandemic, as disclosed in Zhao’s tweet on December 12. Both investor confidence and Travala’s position as a frontrunner in the space of crypto bookings were bolstered by this statement. At the time of writing, AVA was trading at approximately $2.51, showcasing its remarkable recovery since hitting an all-time low earlier this year.

Travala Strategic Initiatives

Travala has come up with a new way to handle bank reserves, which includes both AVA and Bitcoin (BTC). This change was made purposefully to strengthen its market position and urge more people to use cryptocurrencies to book travel. According to Juan Otero, CEO and co-founder of Travala, the plan shows their commitment to better customer experiences while keeping their finances strong.

We invested in this crypto travel platform pre-COVID, pre-crypto winter, and held on. BUILD! https://t.co/q40IZ4xfM3

— CZ